Listing Marketing Tips

 

Marketing Tips That Fire Up a San Diego Listing

Creative Writing Sparks Southern California Listings

Listing Language Can Trigger a Quick Sale

 

Your San Diego home is in perfect shape – all set to go on the market. You’ve enlisted an experienced real estate agent with a solid track record. Now all that’s left is…what?

What’s that next step?

In fact, the next step can be all-important: creating a San Diego listing that does more than just describe the number of beds and baths. It has to stand out among all the competing listings that will be seen alongside it. That Southern California listing is the keystone of the marketing campaign that will ultimately fetch a new owner: its job is to get buyers and agents to take a closer look. To get that job done, it has to be special!

 When I sit down to work up an effective listing, I try to pay attention to what creative writers from other forms of advertising advise: first discover what is unique, appealing, attention-getting, then present it with language that captures readers’ imaginations. Formulas are out, since following a set group of mechanical rules can only produce a dull, repetitious result. Even so, there are some useful tips that can help spark an effective listing:

* Keep the context in mind. The job of any San Diego listing is to communicate many essential details in a limited amount of space – but there will be photographic information there, too. Highlight features that can’t be told through either its photos or specifications. For example, if a house offers a spectacular view of the sunset from its veranda, the listing should highlight it. Grandeur can be told nowhere else.

* Listing language should be upbeat and tailored to sell, while at the same time,  filled with accurate and useful information. It’s a balancing act, and going overboard in either direction can be off-putting. Specific details help bring in readers and build believability (high quality brand names like Sub-Zero or Wolf are good examples). Details build credibility that bolsters less concrete descriptions. I leave out unsupportable claims altogether. It can be tempting to fall in love with flowery language that sails off into its own reality — but accurate information builds trust for the lead-up to a sale. 

* Setting the right tone is another important factor. It’s another balancing act.  Listings should be upbeat without exaggeration…accommodating without sounding desperate. The right tone can help bring in prospects, just as the wrong one will drive them off or raise suspicions that something is wrong.

A successful local agent has demonstrated the knowhow and experience to bring these and other elements together to produce powerful, effective home listings.  If you are considering selling your own home in San Diego, I hope you will give me a call so we can create a dynamic marketing plan to sell your property!

Rising Values

After a few tough years of falling property values, most markets are on the mend. The "news" will often give us a dose of the latest monthly figures, but real estate values should never be thought of like daily stock prices. A home is first a place to live and raise a family; it just so happens that over time, owning typically makes for a fine investment too. Here’s a look at the pace of price gains state-by-state and regionally going all the way back to when disco was popular:

Rising values might make possible this year what might not have been possible last year. Refinancing without mortgage insurance, accessing equity for improvements or repairs, selling without owing more than what your home is worth, the list goes on. If you would like to review your goals or know anyone who may benefit from the same, please reach out or pass along my contact info. I’m always happy to help.