FSBO: The Facts

As a real estate professional, it’s always a good idea to keep up with news and studies on what is currently going on in real estate. The National Association of Realtors is a great source for regularly updated market statistics—we’ve grabbed some of their recent data on FSBO to present here:


From the marketing data in the National Association of Realtors report, we can infer that FSBO sellers are not generally getting a lot of marketing exposure—very low percentages appear anywhere with the potential for bigger audiences (including only 15% on social media and 10% on multiple listing sites).

Additionally, FSBO sellers cited the following difficulties:

  • 18% – selling within their planned length of time
  • 12% – understanding paperwork
  • 6% – (for each) having enough time, preparing the property, getting the right price

Time, whether it’s having enough to deal with everything or being able to sell within a desired period of time, is a big issue. Other statistics show that while a sale by agent might take 69 days, the FSBO will average 88 days.

Why Do Sellers Choose FSBO?

Check out this graph from Realtor.org:


The most common reasons are by far that the homeowner wants to save money or that they’re selling to someone they know. Does this desire to save money always pan out? Not necessarily; if an agent can get them a better price as we saw in the previous statistics, they will probably come away with the same, if not more in proceeds (and this without any DIY hassle!).

Why Do FSBO Sales Often Fail?

There’s always going to be a marked difference between going with a professional and trying to take care of a relatively complicated transaction one’s self. FSBO sales fail for a variety of reasons, but here are a few of the most common:

The Homeowner Isn’t Really Prepared

There are a few tasks a good real estate agent will always recommend a seller prepares before listing their home that FSBO sellers may not be entirely aware of. Besides knowing about what to prepare, it’s often easier if an unbiased set of eyes checks the home over—owners may be too close to notice things that should be done.

You often get only one shot to impress potential buyers, so it is important that home preparation is done well in the first place.

The Work Involved With Buyers

Screening, negotiating, closing, responding to queries—there’s a lot of time-consuming work to be done when dealing with possible buyers, work your average seller simply doesn’t have enough time to deal with effectively.

The time involved can be dragged out when the buyer isn’t very familiar with what to do or say and how to negotiate. This is where experienced agents definitely have the advantage to get the sale.


There are a couple of aspects to timing that should be understood; one is that there are better times than others to put a property on the market (such as seasonal variations), and these will depend on the specific area the property is in.

Secondly, there is a concept of “golden time” that says a property will receive bigger offers within the first week of going on the market and go down after that. FSBO sales can fail when the house sits for too long on the market (perhaps because the owner doesn’t have a lot of time to deal with marketing or negotiations), and they then receive lower offers than they should.

Contract Procedures

This comes down to experience again. If an owner is unfamiliar with contract procedures and negotiating, they may either make a bad job of it or simply lose the sale.


We saw from those statistics earlier that in general, FSBO sellers are not doing a lot of marketing of their properties. This may mean they just don’t reach the right people.

On the other hand, part of the role of an agency is to get exposure for the properties on their books. An agency not only has many different channels for exposure at their disposal, but they usually have potential buyers coming to them, which shortens the process.


Many FSBO sellers overestimate the price they should put on their property, put off potential buyers, then have to sell at a lower price later on when they’ve had the property sitting on the market for a while.

If a house is priced too high, the property may struggle to attract any offers at all, leaving future prospects to wonder why that property is still sitting unsold. This may make it more difficult to close any deals.


Pacific Gate Update

I want to share some exciting updates on Pacific Gate, Bosa’s newest luxury high rise downtown. We have had over 5,000 guests through the Rethink Downtown gallery in just two months, the response has been overwhelming!

We’re anticipating going to sale to our Priority Interest List in early 2016, ahead of any sales to the general public. I want to make sure that you have this for your clients, as many agents have had clients stopping in to see us on their own since they hadn’t received the latest details through their agent:

  • World Class Architecture by Kohn Pederson Fox & Designer Interiors by Hirsch Bedner Associates
  • 2 Bed floor plans range from approx. 1,276 to 1,948 sq ft
  • 3 Bed floor plans range from approx. 2,034 to 2,608 sq ft
  • Unparalleled services from Porter & 24-hour Lobby Attendant to full-time Chef Concierge for Resident requests
  • Resident’s Guest Suite and Lounge with full Kitchen
  • Luxury Fleet of Cars and Private Boat Share for Residents
  • Pricing starting from the $1.4M’s
  • Priority Interest List sales targeted to begin early 2016
  • Completion anticipated for late 2017

There are, of course, many more details coming regarding the amenities and services which I look forward to sharing with you soon.

In the meantime, our Vision Brochure can be downloaded here. We created this version of the brochure without our contact information so you may email it to your database and have them engage with you directly to get registered for the Pacific Gate Priority Interest List.


Understanding Mello-Roos

Mello-Roos refers to special tax districts that receive a separate charge on property tax bills in addition to the 1% property tax rate allowed by Proposition 13. The funds are used exclusively to pay for public facilities such as police and fire departments, schools, parks, roads, traffic lights, water mains and systems, emergency services and libraries.

When Proposition 13 passed in 1978, local governments were unable to use property taxes to construct roads, schools and vital community facilities so California needed an alternative way to fund community improvements. Co-authored by Senator Henry Mello and Assemblyman Mike Roos, the Mello-Roos Community Facilities Act of 1982 authorized the establishment of Community Facilities Districts (CFDs) by public agencies to obtain fees and issue the necessary tax-exempt bonds to fund construction of new public facilities.

Mello-Roos fees are normally established at the request of a major developer to finance the necessary public facilities to serve a new development but are also used in older areas to finance schools or community additions.

Your property tax bill will identify Mello-Roos fees as a CFD, followed by a number and the amount of the tax which varies from one CFD to another. The tax might vary year-to-year but may not exceed the maximum amount specified in the Public Report when the district was established.

Typically, a formula that relates to the size of the home (lot size or square footage) is used to determine the amount of an individual assessment. The amount of taxes is established before the home is built. Whereas Prop 13 limits are on the value of the home, Mello-Roos taxes are equally and uniformly applied to all properties.

Your Mello-Roos tax will typically be collected with your general property tax bill.

Mello-Roos show as a lien on the property similar to a regular tax lien and are recorded as a “notice of special tax lien” to differentiate a continuing lien to secure each levy of the special tax.

When reselling a property in a CFD, the Seller must disclose to and provide the Buyer with a Notice of Special Tax from the local agency that levies the Mello-Roos. Mello-Roos tax is not based on the value of the property; they are assessed against the land so any increase in a property’s value will not affect the tax amount upon sale of a property. Any delinquent payments must be satisfied before the sale of real property since the unpaid amounts are liens.

Because the Mello-Roos tax is usually collected with your general property tax bill, the Facilities District that obtained the lien may withdraw the assessment from the tax roll and begin foreclosure proceedings after 90 days. Mello-Roos taxes are subject to the same penalties that apply to regular property taxes.

The bonds are normally paid off in 20 years and cannot exceed 40 years. Those who purchase a new home have the option to pay for their Mello-Roos tax in its entirety at the time of purchase.

Mello-Roos taxes can increase but only by a maximum rate of 2-percent annually over a 25-year period. It’s also possible that this tax will decrease if State or other funds become available that could be used to reduce existing bond indebtedness or to construct new facilities in lieu of additional bond sales.

Contact your local County Assessor’s office to obtain the contact information and phone numbers for each Mello-Roos District.


Sr. Account Manager
eMail: Nicole.McGrath@Title365.com

8880 Rio San Diego Drive, Suite 1100, San Diego, CA 92108
760.492.9093 Phone

Account Manager
eMail: Kristi.Neal@Title365.com

8880 Rio San Diego Drive, Suite 1100, San Diego, CA 92108
858.752.1115 Phone

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Brand New Homes in Carmel Valley

9 new models have opened for business and causing lots of excitement along the 56 corridor. Pardee Homes has developed 9 homes ranging from 2,077-3600 Square Feet. 

One of the more interesting features at Casabella is the Optional double kitchen. Either a prep kitchen or Chef’s kitchen can replace the 3rd car bay of the garage. This gives you a second fridge/sink/oven/dishwasher for prep and entertaining. 


The homes have great curb appeal and interior style. 

Interesting uses of paint and simple molding to offer dramatic effect. 

The kids rooms were tight average size 10×11 and floor plans offered 1 downstairs suite and 2 up next to the Master. 

The Kitchen Great Room with Eat-in Dining areas were homey and warm. 

Lots of cool light fixtures too!

 Canterra Kitchen   


Kitchen at Verana  

Santaluz Rental: On Canyon with a detached guest room

Contact info:
Amy Wright | Keller Williams Realty | 858-224-2562

6BR/5+1BA Single Family House – San Diego

7837 Vista Lazanja, San Diego, CA 92127


Sq Footage: 4453 sqft.
Bedrooms: 6 Beds
Bathrooms: 5.5 Baths
Parking: 4+ Garage
Lease Duration: 1 Year (See Details Below)
Deposit: $10,000
Pets Policy: Cats & Dogs OK
Laundry: In Unit
Property Type: Single Family House


Santaluz West Side: On canyon, cul-de-sac location with large yard. Basketball area, grassy field, plus outdoor BBQ and fire pit.


  • Dining room
  • Master bath
  • Family room
  • Storage space
  • Breakfast nook
  • Pantry
  • Office
  • Range / Oven
  • Refrigerator
  • Dishwasher
  • Microwave
  • Garbage disposal
  • Stainless steel appliances
  • Freezer
  • Heat: forced air
  • Central A/C
  • Air conditioning
  • Ceiling fans
  • Double pane / Storm windows
  • Cable-ready
  • High-speed internet
  • Wired
  • Tile floor
  • Granite countertop
  • Fireplace
  • Hot tub / Spa


  • Gated entry
  • Garage – Attached


1+yr Lease
Credit Report
2 years W2’s
2 months income verification

Contact info:
Amy Wright
Keller Williams Realty

Who are the International Buyers?


Legal/Tax, Confidentiality, & Virus Statement: Keller Williams Realty Inc. and/or KW International nor Amy Wright provide legal or tax advice; please consult a qualified attorney or accountant. This message contains confidential information and is intended only for the individual named. If you are neither the intended recipient or the employee or agent of the intended recipient responsible for the delivery of this information, you are hereby notified that the disclosure, copying, use or distribution of this information is strictly prohibited. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission

 First Time Home Buyers Matt and Sheri didn’t have the easiest time purchasing their new home. After being beat out in multiple counter offer situations multiple times and the house they loved requiring so much work they cancelled the contract, the found the one! We stuck through it together keeping our eyes on the prize of getting house keys! 🔑  

Lena and John are relocating to Northern California for a job opportunity. I got them 5 offers with less than 5 days on the market. They were thrilled that the buyers paid full asking price and allowed them to get moved as soon as school let out for their two boys. 

If you or someone you know is looking to move by Selling or Buying Real Estate in San Diego, CA, and want to work with an agent who produces results, call me, Amy Wright at 858-224-2562 OR email me at amyewright@kw.com. 

For more information about properties for sale visit Mobile Real Estate Search App

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