Listing Marketing Tips

 

Marketing Tips That Fire Up a San Diego Listing

Creative Writing Sparks Southern California Listings

Listing Language Can Trigger a Quick Sale

 

Your San Diego home is in perfect shape – all set to go on the market. You’ve enlisted an experienced real estate agent with a solid track record. Now all that’s left is…what?

What’s that next step?

In fact, the next step can be all-important: creating a San Diego listing that does more than just describe the number of beds and baths. It has to stand out among all the competing listings that will be seen alongside it. That Southern California listing is the keystone of the marketing campaign that will ultimately fetch a new owner: its job is to get buyers and agents to take a closer look. To get that job done, it has to be special!

 When I sit down to work up an effective listing, I try to pay attention to what creative writers from other forms of advertising advise: first discover what is unique, appealing, attention-getting, then present it with language that captures readers’ imaginations. Formulas are out, since following a set group of mechanical rules can only produce a dull, repetitious result. Even so, there are some useful tips that can help spark an effective listing:

* Keep the context in mind. The job of any San Diego listing is to communicate many essential details in a limited amount of space – but there will be photographic information there, too. Highlight features that can’t be told through either its photos or specifications. For example, if a house offers a spectacular view of the sunset from its veranda, the listing should highlight it. Grandeur can be told nowhere else.

* Listing language should be upbeat and tailored to sell, while at the same time,  filled with accurate and useful information. It’s a balancing act, and going overboard in either direction can be off-putting. Specific details help bring in readers and build believability (high quality brand names like Sub-Zero or Wolf are good examples). Details build credibility that bolsters less concrete descriptions. I leave out unsupportable claims altogether. It can be tempting to fall in love with flowery language that sails off into its own reality — but accurate information builds trust for the lead-up to a sale. 

* Setting the right tone is another important factor. It’s another balancing act.  Listings should be upbeat without exaggeration…accommodating without sounding desperate. The right tone can help bring in prospects, just as the wrong one will drive them off or raise suspicions that something is wrong.

A successful local agent has demonstrated the knowhow and experience to bring these and other elements together to produce powerful, effective home listings.  If you are considering selling your own home in San Diego, I hope you will give me a call so we can create a dynamic marketing plan to sell your property!

10 GREAT Reasons to Buy a Home in 2013

 

1.        Quality of life – a home provides stability and security for you and your loved ones, and membership within a community of neighbors.

2. Pride of home ownership – a home is a personal haven, a place that you can decorate, shape, and share over time because it’s yours.

3. Excellent affordability – lower home prices combined with low interest rates means there are tremendous opportunities for buyers.

4. Historically low interest rates – around 4 percent in the U.S. gives better purchasing power to those who qualify.

5. Appreciation potential – your home investment can grow in value.

6. Equity buildup and debt pay down – homeowners enjoy an average net worth of approximately $184,000 vs. $4,000 for renters.

7. Leverage – where else can you buy an investment of this magnitude with 5-10 percent down?

8. Tax deduction advantages – property tax and mortgage interest write-offs (in Canada, home owners gain a tax benefit upon selling).

9. Tax exemption – up to $500,000 per married couple or $250,000 per person on sale of a primary residence in the United States (no tax upon sale in Canada).

 

The Mayonaise Jar & 2 Beers

Mayonnaise Jar & Two Beers

When things in your life seem almost too much

to handle, when 24 hours in a day are not enough,

remember the mayonnaise jar and the 2 Beers.

A professor stood before his philosophy class and

had some items in front of him.

When the class began, he wordlessly picked up

a very large and empty mayonnaise jar and

proceeded to fill it with golf balls.

He then asked the students if the jar was full.

They agreed that it was.

The professor then picked up a box of pebbles

and poured them into the jar. He shook the jar

lightly.

The pebbles rolled into the open areas between

the golf balls.

He then asked the students again if the jar was full.

They agreed it was.

The professor next picked up a box of sand and

poured it into the jar.

Of course, the sand filled up everything else.

He asked once more if the jar was full..

The students responded with a unanimous ‘yes.’

The professor then produced two Beers from

under the table and poured the entire contents

into the jar effectively filling the empty space

between the sand.

The students laughed..

‘Now,’ said the professor as the laughter subsided,

‘I want you to recognize that this jar represents

your life.

The golf balls are the important things – your family

, your children, your health, your friends and your

favorite passions – and if everything else was lost and

only they remained, your life would still be full.

The pebbles are the other things that matter like your

job, your house and your car..

The sand is everything else – the small stuff.

‘If you put the sand into the jar first,’ he continued,

‘there is no room for the pebbles or the golf balls.

The same goes for life.

If you spend all your time and energy on the small

stuff you will never have room for the things that

are important to you.

Pay attention to the things that are critical to

your happiness.

Spend time with your children.

Spend time with your parents.

Visit with grandparents.

Visit with your Aunts.


Take your spouse out to dinner.

Play another 18.

There will always be time to clean the house

and fix the disposal.

Take care of the golf balls first – the things

that really matter.

Set your priorities.

The rest is just sand.

One of the students   raised her hand and

inquired what the   Beer represented.

The professor smiled and said, ‘I’m glad you

asked.’

The Beer just shows you that no matter how

full your life may   seem, there’s always room

for a couple of   Beers with a friend.

Please share this with someone you care

about. I   JUST DID!