North County San Diego, Home Report, November 2013

NSDCAR November 2013 HomeDex Reports provide October 2013 housing statistics in two separate reports, featuring North San Diego County and full San Diego County statistics. Below is a snapshot of the October housing report. Click on the links below to read the full reports. 


  • The median price for all North County home sales – attached and  detached – decreased to $482,500 in October 2013 compared to $499,950 in September 2013. 
  • Detached homes in North County remained constant in October 2013 at $570,000.   
  • Year-over median SFD price in North San Diego County was up 19.37 percent, compared to $477,500 in October 2012 – a 15-month trend of year-over median price increases. 
  • The median SFD price in non-North County ZIP codes decreased 3.22 percent in October 2013 to $435,000 compared to $449,450 reported in September 2013.
  • Year-over non-North County median price increased 18.46 percent compared to $367,200 in October 2012, continuing a 19-month trend of year-over median price increases.
  • The number of North San Diego SFD listings (active and contingent) decreased 6.58 percent in October 2013 compared to September 2013.
  • The number of sold North San Diego County SFD units rose 8.18 percent in October 2013 compared to September 2013. Year-over sold SFD units decreased 6.93 percent compared to October 2012.
  • Median days-on-market for single-family detached homes sold in North County increased to 30 days in October 2013 compared to 25 days in September 2013.
  • The HomeDex affordability percentage for all homes in North San Diego County was 31 percent in October 2013. 


KW goes Google

As the largest Real Estate Company in North America, Keller Williams is once again blazing a trail and leaving others in the dust. November 1, 2013, Google Business Suite was rolled out to all 91,000 agents worldwide. With access to all the tools Google offers, KW email will be powered by Google. What does this mean to the consumer, you our client? It means more productive agents who will provide even bigger results than ever! Cary Sylvester, the Tech Guru of KW Worldwide, was recently interviewed by Digital Media Influencer, Diginomica. Before rolling out to all 91,000 agents, there were early adopter ‘test’ groups who have had access and able to utilize the full suite of products for several months. This allowed KW technology to work out many kinks prior to the release. While not all 91,000 agents have full access yet, it’s coming.

The Google Business suite is just another compliment to the tools already offered by Keller Williams Worldwide. eEdge is the software currently operating the back-end of Agent websites. Keller has led the way in Agent Count, productivity, and most importantly profit than its other major competitors. There is no backing down now, real estate agents with Keller Williams have the tools and the training to dominate the marketplace. As most metropolitan markets have improved, the timing couldn’t be better.

HOT off the Presses!!

Upon completion of training, Laurie gave everyone a copy of her Book, Rich Buyer, Rich Seller

Upon completion of training, Laurie gave everyone a copy of her Book, Rich Buyer, Rich Seller



Company: Dream Homes Match Maker

Address: 12780 High Bluff Drive, STE 130, San Diego, California 92130

Contact: Amy E. Wright


Contact No.: 858-224-2562

Email Address:

Professional Realtor to Complete Training about Luxury Home Marketing

Amy Wright is proud to announce completion of a new training for the Certified Luxury Homes Marketing Specialist, a real estate designation through the National Association of Realtors. The Institute of Luxury Home Marketing, has taught thousands of agents from the US as well as several other countries. The training was held October 10 and 11, 1013 at Del Mar Marriott, sponsored by Keller Williams Carmel Valley/Del Mar.

The founder of the Institute of Luxury Home Marketing, Laurie Moore-Moore, author of Rich Buyer, Rich Seller, has been in the industry for over 30 years. She has managed a huge real estate office and sold luxury real estate as well as a founder of Real Trends. Any agent can take the training, and become a member of the Institute upon completion of the 2-day training. Completing the course, doesn’t earn you the designation, you must fulfill the other requirement of having sold multiple properties in the top 10% of the San Diego real estate market in order to earn the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation.

One of the Luxury real estate agents, Amy Wright of Keller Williams Del Mar, attended this training. As a realtor, Amy Wright is committed in offering the best services for her clients, calling herself the Dream Homes Match Maker. Amy reacted to the training opportunity, “The Institute of Luxury Home Marketing and the designation they offer is held in high regard in our industry. I am pleased to offer Buyers and Sellers of luxury homes an even higher level of service with the tools and skills gained through this training.” Catering to the affluent can be intimidating and even daunting. This training puts the Luxury market into perspective for any agent looking to increase the price point of their sales.

A former client who recently purchased a luxury home said, “Amy took the time to understand what we were looking for in a personal residence and then helped to educate us on the market. Amy was relentless in finding us the best possible fit – both from a quality of home/neighborhood and pricing perspective. I would be very happy to have Amy represent us in future transactions.”


 If you want to attend in the upcoming training of Institute of Luxury Home Marketing, you are free to visit the Institute of Luxury Home Marketing online. For individuals who are planning to buy or sell real estate properties, just contact Amy Wright at 858-224-2562 or send your messages directly to her website at

Listing Marketing Tips


Marketing Tips That Fire Up a San Diego Listing

Creative Writing Sparks Southern California Listings

Listing Language Can Trigger a Quick Sale


Your San Diego home is in perfect shape – all set to go on the market. You’ve enlisted an experienced real estate agent with a solid track record. Now all that’s left is…what?

What’s that next step?

In fact, the next step can be all-important: creating a San Diego listing that does more than just describe the number of beds and baths. It has to stand out among all the competing listings that will be seen alongside it. That Southern California listing is the keystone of the marketing campaign that will ultimately fetch a new owner: its job is to get buyers and agents to take a closer look. To get that job done, it has to be special!

 When I sit down to work up an effective listing, I try to pay attention to what creative writers from other forms of advertising advise: first discover what is unique, appealing, attention-getting, then present it with language that captures readers’ imaginations. Formulas are out, since following a set group of mechanical rules can only produce a dull, repetitious result. Even so, there are some useful tips that can help spark an effective listing:

* Keep the context in mind. The job of any San Diego listing is to communicate many essential details in a limited amount of space – but there will be photographic information there, too. Highlight features that can’t be told through either its photos or specifications. For example, if a house offers a spectacular view of the sunset from its veranda, the listing should highlight it. Grandeur can be told nowhere else.

* Listing language should be upbeat and tailored to sell, while at the same time,  filled with accurate and useful information. It’s a balancing act, and going overboard in either direction can be off-putting. Specific details help bring in readers and build believability (high quality brand names like Sub-Zero or Wolf are good examples). Details build credibility that bolsters less concrete descriptions. I leave out unsupportable claims altogether. It can be tempting to fall in love with flowery language that sails off into its own reality — but accurate information builds trust for the lead-up to a sale. 

* Setting the right tone is another important factor. It’s another balancing act.  Listings should be upbeat without exaggeration…accommodating without sounding desperate. The right tone can help bring in prospects, just as the wrong one will drive them off or raise suspicions that something is wrong.

A successful local agent has demonstrated the knowhow and experience to bring these and other elements together to produce powerful, effective home listings.  If you are considering selling your own home in San Diego, I hope you will give me a call so we can create a dynamic marketing plan to sell your property!

Keller Williams Realty Ranked Highest in Customer Satisfaction Among Home Buyer and Seller Segments by J.D. Power and Associates


SAN DIEGO, CA August 28, 2012 — According to the J.D. Power and Associates 2012 Home Buyer/Seller Satisfaction StudySM released earlier this month, Keller Williams Realty, Inc. ranks highest in customer satisfaction in both the home buyer and home seller segments. Keller Williams Realty, Inc. achieved the highest scores in all measured factors across both segments, receiving the highest Power Circle RatingSM among its competitors overall.


“We are so proud to have our associates be recognized once again for leading the industry with the influence and reputations they have in their local communities. They continually demonstrate not only their level of talent, but their commitment to serving our communities with the utmost integrity and highest level of service,” Mark Willis, CEO of Keller Williams Realty, Inc., stated. “Congratulations to all Keller Williams Realty associates. They have certainly earned this prestigious distinction.”


The fifth annual J.D. Power and Associates study measures customer satisfaction with the largest national real estate companies within the home buyer and seller segments. Scores are determined by examining three factors of the home-buying experience: agent/salesperson; office; and variety of additional services. For the home-selling segment, agent/salesperson; marketing; office; and variety of additional services are examined.


J.D. Power and Associates stated, “[The uncertain economic times] present a challenge for the real estate companies to really work closely with the customers and really hold their hand through the entire process to make them feel more comfortable in the decisions. Keller Williams has set itself apart by performing high in all the areas that are most important to customers specifically with the agent, the offices, and the services that they provide.”


“Our agents go above and beyond to help their clients at one of the most personal times in their lives – when they are buying or selling a home. We are incredibly honored and humbled that our associates have been recognized yet again for their incredible levels of service,” says Mary Tennant, President of Keller Williams Realty, Inc.



Disclaimer: Keller Williams received the highest numerical score among full service real estate firms for home buyers and home sellers in the proprietary J.D. Power and Associates 2012 Home Buyer/Seller StudySM.  Study based on 2,994 total evaluations measuring five firms and measures opinions of individuals who bought or sold a home between March 2011 and April 2012.  Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2012. Your experiences may vary. Visit


About Keller Williams Realty, Inc.:

Founded in 1983, Keller Williams Realty, Inc. is the second-largest real estate franchise operation in the United States, with 675 offices and almost 77,000 associates across the globe. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information, or to search for homes for sale, visit Keller Williams Realty online at ( Information about Keller Williams Realty’s international expansion can be found at (