HOT off the Presses!!

Upon completion of training, Laurie gave everyone a copy of her Book, Rich Buyer, Rich Seller

Upon completion of training, Laurie gave everyone a copy of her Book, Rich Buyer, Rich Seller



Company: Dream Homes Match Maker

Address: 12780 High Bluff Drive, STE 130, San Diego, California 92130

Contact: Amy E. Wright


Contact No.: 858-224-2562

Email Address:

Professional Realtor to Complete Training about Luxury Home Marketing

Amy Wright is proud to announce completion of a new training for the Certified Luxury Homes Marketing Specialist, a real estate designation through the National Association of Realtors. The Institute of Luxury Home Marketing, has taught thousands of agents from the US as well as several other countries. The training was held October 10 and 11, 1013 at Del Mar Marriott, sponsored by Keller Williams Carmel Valley/Del Mar.

The founder of the Institute of Luxury Home Marketing, Laurie Moore-Moore, author of Rich Buyer, Rich Seller, has been in the industry for over 30 years. She has managed a huge real estate office and sold luxury real estate as well as a founder of Real Trends. Any agent can take the training, and become a member of the Institute upon completion of the 2-day training. Completing the course, doesn’t earn you the designation, you must fulfill the other requirement of having sold multiple properties in the top 10% of the San Diego real estate market in order to earn the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation.

One of the Luxury real estate agents, Amy Wright of Keller Williams Del Mar, attended this training. As a realtor, Amy Wright is committed in offering the best services for her clients, calling herself the Dream Homes Match Maker. Amy reacted to the training opportunity, “The Institute of Luxury Home Marketing and the designation they offer is held in high regard in our industry. I am pleased to offer Buyers and Sellers of luxury homes an even higher level of service with the tools and skills gained through this training.” Catering to the affluent can be intimidating and even daunting. This training puts the Luxury market into perspective for any agent looking to increase the price point of their sales.

A former client who recently purchased a luxury home said, “Amy took the time to understand what we were looking for in a personal residence and then helped to educate us on the market. Amy was relentless in finding us the best possible fit – both from a quality of home/neighborhood and pricing perspective. I would be very happy to have Amy represent us in future transactions.”


 If you want to attend in the upcoming training of Institute of Luxury Home Marketing, you are free to visit the Institute of Luxury Home Marketing online. For individuals who are planning to buy or sell real estate properties, just contact Amy Wright at 858-224-2562 or send your messages directly to her website at

Listing Marketing Tips


Marketing Tips That Fire Up a San Diego Listing

Creative Writing Sparks Southern California Listings

Listing Language Can Trigger a Quick Sale


Your San Diego home is in perfect shape – all set to go on the market. You’ve enlisted an experienced real estate agent with a solid track record. Now all that’s left is…what?

What’s that next step?

In fact, the next step can be all-important: creating a San Diego listing that does more than just describe the number of beds and baths. It has to stand out among all the competing listings that will be seen alongside it. That Southern California listing is the keystone of the marketing campaign that will ultimately fetch a new owner: its job is to get buyers and agents to take a closer look. To get that job done, it has to be special!

 When I sit down to work up an effective listing, I try to pay attention to what creative writers from other forms of advertising advise: first discover what is unique, appealing, attention-getting, then present it with language that captures readers’ imaginations. Formulas are out, since following a set group of mechanical rules can only produce a dull, repetitious result. Even so, there are some useful tips that can help spark an effective listing:

* Keep the context in mind. The job of any San Diego listing is to communicate many essential details in a limited amount of space – but there will be photographic information there, too. Highlight features that can’t be told through either its photos or specifications. For example, if a house offers a spectacular view of the sunset from its veranda, the listing should highlight it. Grandeur can be told nowhere else.

* Listing language should be upbeat and tailored to sell, while at the same time,  filled with accurate and useful information. It’s a balancing act, and going overboard in either direction can be off-putting. Specific details help bring in readers and build believability (high quality brand names like Sub-Zero or Wolf are good examples). Details build credibility that bolsters less concrete descriptions. I leave out unsupportable claims altogether. It can be tempting to fall in love with flowery language that sails off into its own reality — but accurate information builds trust for the lead-up to a sale. 

* Setting the right tone is another important factor. It’s another balancing act.  Listings should be upbeat without exaggeration…accommodating without sounding desperate. The right tone can help bring in prospects, just as the wrong one will drive them off or raise suspicions that something is wrong.

A successful local agent has demonstrated the knowhow and experience to bring these and other elements together to produce powerful, effective home listings.  If you are considering selling your own home in San Diego, I hope you will give me a call so we can create a dynamic marketing plan to sell your property!

March2013, San Diego Calendar of Events





March   2

65th   Annual Ocean Beach Kite Festival
  This is a fun day of festivities including a crafts fair, food and entertainment   along with kite making, decorating, demonstrations, and a flying contest.   This is a free event.

  Time: 9:00 am – 4:00 pm
  Location: Dusty Rhodes Park, Sunset Cliffs Blvd., Ocean   Beach


For   more information visit








March   8

Taste   of Navajo
  A one of a kind event celebrating the great eateries, wineries, and   breweries in the Navajo community (Allied Gardens, Del Cerro, Grantville,   San Carlos) and surrounding areas. An event to benefit Green Elementary.   Formerly The Taste of San Carlos. Sample sumptuous bites from local   restaurants & caterers or get great restaurant ideas for visitors or date   night! In addition to the many opportunities to sample local fare, guests   can purchase a drink at the bar, bid on silent auction items,   listen to music, and learn about the night sky from an   on-site astronomer and about the park itself from a volunteer   ranger.

  Time: 6:00 am – 9:00 pm
  Location: Mission Trails Regional Park Visitor Center

  For more information visit








March   9

8th   Annual Cherry Blossom Festival
  The cherry trees are blooming and the Japanese Friendship Garden in

Balboa   Park is hosting a festival to celebrate the season. Get a taste of Japan by   visiting gorgeous outdoor gardens and watching a traditional tea ceremony.   Enjoy delicious food, arts, crafts, and cultural demonstrations. Refer to   website for admission information.

  Time: 10:00 am – 4:00 pm
  Location: Balboa Park Japanese Friendship Garden, 2125 Pan   American Rd., San Diego


For   more information visit








March   9 – 10

86th   Annual Thursday Club Rummage Sale
  The granddaddy of all rummage sales! Thousands of new and gently used items   such as furniture, clothing, sporting equipment, appliances, electronics, and   more will be sold to benefit Balboa Park and local charities.


  Time: Sat: 9:00 am – 4:00 pm, Sun: 10:00 am – 2:00 pm
  Location: Balboa Park Activity Center, 2145 Park Blvd., San   Diego

  For more information visit








March   10

San   Diego Half Marathon & 5K
  The Second Annual San Diego Half Marathon is a scenic 13.1-mile course that   will start at Petco Park and finish at 5th Avenue and K St. The 5K is a fast   and scenic 3.1-mile race into downtown San Diego, designed for all ages and   abilities. The event benefits several local charities. After the finish,   “Celebrate San Diego” at the Gaslamp Block Party! Refer to website for   admission information.

  Time: 7:30 am – 12:00 pm
  Location: Petco Park, 100 Park Blvd., San Diego

  For more information visit 








March   10

18th   Annual Del Mar Kiwanis’ Ugly Dog Contest
  Big dogs, little dogs, long dogs, short dogs, shaggy dogs, curly dogs and not   a pretty one in the bunch! With this event there’s more to it than just   “ugly” with 10 categories of winners. See website for admission information.   Proceeds benefit several charities.

  Time: 11:00 am – 3:00 pm
  Location: Bates Nut Farm, 15954 Woods Valley Rd., Valley   Center

  For more information visit








March   15 – 16

Epic   Beer Festival
  This festival features over 80 craft breweries with more than 200 beers to   sample. The Epic Beer Festival benefits Fresh Start Surgical Gifts, a   non-profit organization that transforms lives through the gift of   reconstructive surgery and related medical care. Refer to website for   admission information.

  Time: Refer to website for specific times
  Location: Convention Center, 111 West Harbor Dr., San Diego

  For more information visit








March   16

33rd   Annual St. Patrick’s Day Festival & Parade
  Wear something green while you enjoy the festivities in a Celtic Village   filled with Irish culture, music, dancing, food, and beer; plus a Kid’s Zone   with rides and activities.


  Time: Festival: 9:00 am – 6:30 pm, Parade: 10:30 am – 12:30   pm
  Location: Balboa Park, West side of park along 6th Ave., San   Diego

  For more information visit








March   16

Annual   St. Patrick’s 10K & 2/4-Mile Run/Walk
  This is an athletic event celebrating St. Patrick’s Day. This run/walk   benefits Rady Children’s Hospital. There will be drawings, awards, and a   special Irish award for the best “Irish Theme” running costume.

  Time: 7:00 am – 10:00 am
  Location: Mission Bay Park, San Diego

  For more information visit








March   16

North   County St. Patrick’s Day Parade & Festival
  There will be a wonderful parade with three possible prizes for participants.   After the parade The Village scavenger hunt for gold lets you search for   clues that could lead you to be the winner of a gold coin! There will also be   limerick readings at Art Beat, games and contests, a beer garden, and live   entertainment.

  Time: 9:00 am – 4:00 pm
  Location: Main St., Downtown Vista

  For more information visit








March   17

ShamROCK   2013
  This is the 18th Annual Outdoor Musical Block Party celebrating St. Patrick’s   Day on the green streets of the Historic Gaslamp Quarter. Featuring live   entertainment, DJs, Irish food, green beer, Jameson Irish Whiskey, and much   more! Refer to website for admission information.

  Time: 2:00 pm – 12:00 am
  Location: Gaslamp Quarter, San Diego

  For more information visit








March   23

Fight   for Air: Climb & Festival
  This is a most unusual athletic event where the challenge is a climb up the   stairwell of the One America Plaza Building, the tallest in downtown

San   Diego with 657 stairs to the 32nd floor. Then celebrate your amazing feat at   the outdoor festival with music, vendors, food, and drink. Refer to website   for participation and admission information.

  Time: 8:00 am – 2:00 pm
  Location: One America Plaza Building, San Diego

  For more information visit








March   23

South   Park Spring Walkabout
  Browse, shop, and explore the neighborhood of South Park. This is a   fun-filled evening festival where the shops are open late, plus   entertainment, specials and surprises. This is a free event.

  Time: 6:00 pm – 10:00 pm
  Location: South Park neighborhood, 30th St. and Fern St.,   San Diego


For   more information visit








March   23 – 24

Seaport   Village Spring Busker Festival
  The only Busker Festival in Southern California takes place in Seaport   Village. Professionals from across the country will perform their bizarre   talents from sword swallowing to knife throwing to pogo stick tricks and   juggling on unicycles. Even escape artists and comedic stunt men will be   there. This is a free event.

  Time: 12:00 pm – 5:00 pm
  Location: Seaport Village, San Diego


For   more information visit








March   24

Paws   in the Park 2013
  Celebrate the bond between people and their pets! Raise funds and awareness   for animals in need. Proceeds go to the Escondido Humane Society.   Registration is free. Fun contests, costume parades, entertainment, shopping,   giveaways, games for people and pets, opportunity drawing and more!

  Time: 8:00 am – 12:00 pm
  Location: Kit Carson Park, 3333 Bear Valley Pkwy., Escondido

  For more information visit








March   30

2013   Cruise Into Easter
  This is a free family event! There will be a visit from the Easter Bunny,   face painting, bounce houses, a live band and a chuck wagon lunch. Sponsored   by San Diego Harley Davidson and helps support Give Clean Water, a local   non-profit focused on giving clean water to the world. 


Time: 11:00 am – 3:00 pm, egg   hunts at 11:30 am and 1:30 pm
  Location: San Diego Harley Davidson, 5600 Kearny Mesa Rd.,   San Diego

  For more information visit








March   31

Easter   Brunch & Egg Hunt
  Celebrate Easter at the Hotel del Coronado with food, entertainment and fun   for the whole family. The Del will feature their Easter Champagne Brunch   Buffet, Easter-egg hunts, holiday crafts and visits with the Easter Bunny!   There will also be a fun zone with crafts for all ages. Refer to website for   admission information.

  Time: 9:30 am – 1:30 pm
  Location: Hotel del Coronado, 1500 Orange Ave., Coronado

  For more information visit


Rancho Santa Fe Real Estate Provides Superior Living Conditions

For people who have longed to find an area to live in that provides safe neighborhoods, beautiful lawns, sprawling homes, and an inviting atmosphere, homes for sale in Rancho Santa Fe may be the perfect solution. Living in Rancho Santa Fe opens many doors of opportunity for people to plant their roots and begin building a solid foundation with their families. Families, young and old, enjoy settling down and living and working in this beautiful area. This is understandable because the area offers a wide assortment of available homes to choose from, as well as festivals, outdoor entertainment options, nightlife entertainment, and beautiful parks for people to enjoy.

Beautiful Suburbs and Beautiful Homes

Unlike many suburbs, the homes of Rancho Santa Fe are unique in design and offer choices in different exteriors, multi-levels, beautiful patio options, and exquisite interior floor plans with unique dimensions and living space arrangements. Green golf courses and premium shopping centers appeal to residents of this area. People who enjoy spending time outdoors and who savor a thriving suburb that offers a feeling of family and community will find they fit in well in this sunny and warm region.
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What is now the time to buy? The Bottom has hit!

Foreclosures are decreasing and Job growth is increasing, which is stabilizing and shifting the market. CNN Money is predicting and much more sunny picture of the real estate market than others would have you believe.

This information should stave off skeptics seeing ‘Shadow’ Inventory waiting in the wings to crash the market in an election year. The last Presidential election cycle, in 2008 had the economy in the gutter, while we aren’t back to where we were in 2004, GDP is up, Job #s are up, which are the 2 strongest indicators in consumer confidence. So come on 2013, it’s only getting better from here on!